Her Money Her Business
Her Money, Her Business: Why This Conversation Matters
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I have a podcast called Her Money, Her Business. But Her Money, Her Business isn’t just a podcast name — it’s a statement.
On the surface, it’s about managing the money in your business. But at a deeper level, it’s about something many women still struggle with: feeling confident, capable, and in control of their money — both personally and professionally.
And those two things are far more connected than we’re often led to believe.
What “Her Money, Her Business” Really Means
Helping women in business understand their numbers, manage cash flow, and build profitable businesses that last is my main focus.
But it’s also about recognising that money is personal.
For many women, the way money shows up in business is directly influenced by what’s happening at home, in relationships, and in life. If your business income needs to support your household, your family, or your future security, then understanding your business finances isn’t optional — it’s essential.
Your money is your business.
And your business affects your money.
The Reality We’re Still Facing
There are some uncomfortable truths that still exist when it comes to women and money.
Women, on average, continue to earn significantly less than men. At retirement, women also tend to have substantially less superannuation. These aren’t just abstract statistics — they represent real stress, real limitations, and real consequences for women’s choices and independence later in life.
As someone who works with women in business every day, I see how this plays out in very practical ways:
• Avoiding money conversations
• Lacking confidence in financial decisions
• Feeling overwhelmed or disconnected from the numbers
• Carrying financial stress quietly, often alone
These patterns don’t mean women are bad with money. They mean we haven’t been taught to feel safe, capable, or supported in managing it.
Making Finance Fun — and Money Matter
One of my beliefs is this:
If we can change how we feel about money, we can change how we manage it.
Making finance “fun” doesn’t mean trivialising it. It means removing fear, shame, and avoidance from the conversation. It means learning to look at your numbers without panic, judgement, or confusion — and instead seeing them as tools that support your decisions, your goals, and your growth.
When money matters in a healthy way, it becomes empowering rather than stressful.
Money Is More Than Just Numbers
Money management isn’t only about spreadsheets and reports.
It’s also about:
• Financial literacy
• Money mindset
• The beliefs you grew up with
• How money is discussed (or not discussed) in your family
• The emotions that come up when you look at your finances
• Your goals, values, and definition of success
All of these things shape how you run your business — whether you’re aware of them or not.
When women are supported to better understand and manage their business financials, they feel grounded, informed, and in control — not guessing, avoiding, or hoping it all works out.
Because when women understand their money, it changes what’s possible.
Ready to Change What's Possible?
If you are ready to take the next step and start working on your financials, head to the Services page for the options on how you can work with me:
Services
Not quite ready but want more on these topics? Our Resources page will keep you moving forward:
